LinkedIn Advertising Services for B2B Campaigns | Gaffis

What Can LinkedIn Campaigns Support?

• B2B marketing and business-to-business awareness
• Professional services and technology campaigns
• Recruitment and employer branding
• Thought leadership and industry education
• Lead generation and website traffic
• Brand awareness among relevant professional audiences

LinkedIn Campaign Planning

• Objective planning: Define the intended outcome, such as awareness, engagement, traffic, or leads.
• Audience research: Identify relevant professional audiences using available platform targeting options and campaign data.
• Message and creative: Develop campaign concepts and copy relevant to the audience and business offer.
• Destination and conversion path: Align the campaign with an appropriate website page, lead form, registration, or other action.
• Budget and campaign setup: Structure campaign elements and plan budgets according to scope.
• Testing and optimization: Review suitable creative, message, audience, and call-to-action variations.
• Measurement and reporting: Track relevant campaign signals and identify opportunities for improvement.

LinkedIn Within a Broader Social Strategy

LinkedIn can be used alongside other relevant channels rather than as an isolated activity. Social campaigns can support the customer journey with awareness, useful information, website visits, remarketing where available, and lead or conversion actions.

Our Campaign Process

1. Understand your business, audience, and campaign goal.
2. Research the professional audience and available opportunities.
3. Plan campaign message, creative, format, and destination.
4. Set up and launch the agreed campaign.
5. Monitor and test performance where appropriate.
6. Optimize and report against the selected objective.

Frequently Asked Questions

Are LinkedIn Ads suitable for B2B?

LinkedIn can be useful for B2B and professional audience campaigns, depending on the business objective and available targeting options.

Can LinkedIn campaigns generate leads?

Campaigns can be planned around lead generation, website destinations, registrations, and other relevant actions.

How is success measured?

Measurement depends on the objective and may include reach, engagement, clicks, leads, conversions, and cost metrics where available.